Who is Wim Hof?

Who is Justin Rosales?

For many generations, we have been taught to fear the cold:

  • “Don’t forget your jacket! You don’t want hypothermia, do you?”

  • “Put your gloves on before you get frostbite!”

…Of course, these are consequences of extreme cold exposure, but with the proper understanding, anyone can learn to use the cold as a natural teacher.

You may have seen Wim Hof interviewed on the Ellen DeGeneres Show, swimming around in ice-cold waters or running barefoot through the snow. While he is doing those incredible feats, he isn’t in pain and hoping that he doesn’t lose his fingers or toes. He’s enjoying himself and having fun! Like any new tool, you must understand how it works before you can use it efficiently. This pertains to the cold as well. Wim is the epitome of what can happen if someone uses the cold to train the body.

How can you prove that anyone can learn this ability?

As of Fall 2009, Justin Rosales had no experience with the cold whatsoever. He was a college student attending Penn State University. After Justin’s friend, Jarrett, showed him one of Wim’s videos on YouTube, they became exceedingly interested in understanding this ability. They wanted to see if it was possible for anyone to learn. So they thought, “Why not test it on ourselves?”

Working as a dishwasher, Justin began to put aside money to use toward training Iceman training. In Spring 2010, after speaking to Wim for several months via email, Wim invited Justin to attend a workshop in Poland for ten days. With the money he saved, he was able to pay for his trip to Poland and learn the technique of the Iceman.

With more training and countless experiences with the cold, Justin body began adapting to the cold. The length of time he could remain exposed to the cold increased dramatically. He quickly realized that technique to withstand the cold was, indeed, an ability that could be harnessed by anyone.

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